No, its ebay - I call it a bidders frenzy. I was watching some new Emaxx diffs last night, stopped watching after price hit $28 with about 2 min to go. On the search I was looking at there were BIN diffs about 6 auctions down for $24.95, so they should have been on the same page they were bidding from. Thee BIN was less S&H as well.

Go figure.....