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05.08.2008, 10:21 AM
highflier --
No worries... I don't scare easily. If there isn't a big enough market to justify the design and tooling costs (and remember, it costs us about $20K in tooling and NRE, and up to $150K - $250K in inventory costs to release a new product) we just won't do it. I hate to say that, but it's all in the economics of it. We can BARELY support the entire boat market -- the market is just barely big enough.
Now, we could charge a large premium (say, double our normal margin) for the product to justify the small quantity if it came down to it...
Patrick
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