Brian,

I am sure that you realize that like every other lipo out there, our packs are constantly improving in performance.

Your point regarding voltage under load and pack temperatures is exactly the same point that we are making with this rating system. "C" rates are just an arbitrary number without much more data.

Frankly, I agree 100% that there should be a standard. I would love for every manufacturer to rate the packs by a standard 3rd party method. That simply is not possible at this time. A 10C pack could perform exactly the same as a 60C pack depending on what "method" they used to establish it. As you can imagine we have tested cells from many, many manufacturers. Some just call it 40C because thats what other people call theirs.

All we can do is be honest about how we rate our packs and what method we use to test them.

As you said, the proof of how our packs perform comes from reviews by our customers including Traxxas, Castle, Novak, HPI, Axial, Caster, etc. That along with the fact that we were voted best battery in RC Car Action for the last 2 years back to back and best battery in Driver.

One final point to address your pricing concerns. We offer a membership program on the website where you can save up to 20% off your packs. We could pay someone in China 25 cents a pack to build the packs for us like others do. I prefer to pay people a fair wage here in the USA to build the packs exactly the way you want including plugs, taps, wire size, wire length, skins, hard/soft case, and configuration.

We are also the only manufacturer who builds your pack to order and guarantees that the cells are factory fresh within 3 weeks. We have the best customer service in the industry and are available by phone and email 7 days a week. We have the best warranty in the industry.

We are the industry leader for a reason. Our goal is for every MaxAmps customer to become a raving fan.

Some people prefer to buy the cheapest pack, install their own plugs, get no support, long shipping times, etc. That is ok. We can not be all things to all people.

We can guarantee the best value and I can assure you that after all the "cheap" manufacturers go away, we will still be here to support our customers with the best products and the best service.

Best Regards,

Austin