What's the big deal with rock crawlers anyway?

Ok, maybe someone can enlighten me on this great mystery that iv'e been pondering for awhile. What is about rock crawling that's made it so popular the last two years? I've seen a few of my friends locally slowly and painfully crawl their way up dirt hills and some rocks and I honestly don't see what the attraction is.

I half assed tried doing some rock crawling with my Flux on some rocky boulders and rough dirt hills earlier this year and I honestly got bored as all hell with the slow and mundane pace of driving the truck thats about ready to get stuck or flipped over at any moment. Woopee, what fun. Give me high speed runs and flinging dirt in the air anytime of the day and landing *or not landing* jumps to watch the truck bounce around, now thats RC!

I think I would die of shear bordem if I went to a rock crawling competition where every thing looks like it runs at a snails pace.

Seriously, what's the attraction with this?