According to the results from the test conducted at the link below, the mounted fan blowing air over the heatsink is more effective at cooling the heatsink than the same fan pulling air across it. The tester concludes that the turbulent airflow created by the fan blowing air over the heatsink allows more air molecules to contact the fins compared to the laminar flow of air being pulled across the heatsink where molecules in the center of the column of air don't have an opportunity to contact the fins.